2024STATEOFB2BCONTENTCONSUMPTION&DEMANDREPORT2024StateofB2BContentConsumptionandDemandReportforMarketersNetLine2TABLEOFCONTENTSINTRODUCTIONTOTHERESEARCH................................................3EXECUTIVESUMMARY............................................................5APPLYINGTHELEARNINGSFROMTHISREPORT......................................6TOTALREGISTRATIONS...........................................................7THECONSUMPTIONGAP.........................................................8THETITANSOFTECH............................................................11BYJOBLEVEL...................................................................16BYCOMPANYSIZE..............................................................17CHECKINGINONTHEC-SUITE....................................................18AI:ABSOLUTELYINTERESTED.....................................................20ANALYZINGYOURTARGETBUYERS...............................................21INTENTFINDINGS...............................................................22THERELATIONSHIPBETWEENTHEBUYER’SJOURNEYANDCONTENTFORMAT..........26FORMATFINDINGS..............................................................28CONSUMPTIONPROBABILITYANDPURCHASEINTENT..............................31WRAPPINGUPAYEAROFCONSUMPTION............................................
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