2023 Q4 CPC数据-亚马逊&沃尔玛全球电商行业基准数据-22页

目录2023Q4CPCREPORT亚马逊美国市场关键数据SPCPCSBCTRincreasesdecreases11.7%YoY14.8%YoYSPENDAmazonBenchmarksQuarterlyData----PositiveChange----NoChange----NegativeChangeSPONSOREDPRODUCTSADSTIME/CHANGECTRCPCACOSROASeCPMBRANDAVGDAILYSPEND2022-Q40.31%$1.2019.74%$5.06$3.67.............2023-Q10.34%$1.1820.25%$4.94$3.99......2023-Q20.34%$1.3019.63%$5.09$4.452023-Q30.34%$1.3319.29%$5.18$4.55................2023-Q40.32%$1.3419.99%$5.00$4.30..........QoQChange-5.9%0.8%3.6%.............YoYChange3.2%11.7%1.3%-3.5%-5.5%18.0%-1.2%17.2%17.7%SPONSOREDBRANDSADS----PositiveChange----NoChange----NegativeChangeTIME/CHANGECTRCPCACOSROASeCPMBRANDAVGDAILYSPEND2022-Q40.54%$1.6324.30%$4.11$8.78.............2023-Q10.51%$1.5326.09%$3.83$7.85......2023-Q20.52%$1.5725.00%$4.00$8.102023-Q30.51%$1.6624.36%$4.10$8.42................2023-Q40.46%$1.6624.13%$4.14$7.67..........QoQChange-9.8%0.0%-0.9%.............1.0%-8.9%19.8%YoYChange-14.8%1.8%-0.7%0.7%-12.6%8.2%2023Q4CPCREPORTBOOKYOURDEMOPACVUE.CN6PACVUE.CNPACVUE.CN2023HOLIDAYSPOTLIGHT2023假日季回顾CYBER5Cyber5Cyber5AvgCPCAvgROASup12%decreases12%PACVUE.CN2023Q4CATEGORYSPOTLIGHT品类趋势CPCPACVUE.CNPACVUE.CNPACVUE.CNPACVUE.CN2023Q4REGIONALSPOTLIGHT亚马逊欧洲市场关键数据SPSBConversionAdSpendup10.2%Rateup14.4%ROASPACVUE.CNPACVUE.CN或登录网站获取更多资讯www.pacvue.cn扫一扫关注，获取更多干货