10FoldMarketingSurveyReportDecember2023Intheever-evolvinglandscapeof2023,business-to-business(B2B)enterprisesfoundthemselvesnavigatingacomplexandchallengingeconomicterrain.Theglobaldownturncastapervasiveshadowoverbusinesses,demandingresilienceandadaptabilityfrommarketers.Inthisreport,wedelveintotheintriguingworldofhowmarketingleadersrespondedtothesweepingglobaltrendsof2023andtheirstrategicoutlookfor2024.info@10Fold.comAustin,TXBoston,MASanDiego,CASanFrancisco,CAWalnutCreek,CA10FoldHelpsInnovatorsChangetheWorld10Fold.comSUMMARYOF:MarketingintheFaceofUncertainty:PracticalBudgetStrategiesforB2BTechCompaniesin2024OVERVIEWTotakeadeeperdive,10Foldsurveyed466executivesfromB2Btechnologycompanieswithannualrevenuesof$5million+acrossfivegeographies(USA,Canada,UK,France,Germany).Oursurveystudiedthreeprimaryareas:TheImpacttheEconomyHadonRevenue:Oursurveybeginsbyanalyzingtheinfluencethe2023globaleconomicdownturnhadonB2Btechnologycompanies’revenue.BusinessResponsetoEconomicChanges:Next,weidentifyhowthesebusinessesreactedandadaptedtotheseeconomicshifts,includingchallengessuchashighinterestrates.Wealsoaskedforfeedbackaboutwhichstrategieswereeffective.Budgetingfor2024:Finally,weexplorehowbusinessesareplanningbudgetsfor2024,analyzingtheirprioritiesforspend.Thereportprovidesvaluableinsightsintohowbusinessesnavigatedthechallenge...
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