RETAILREPORT2023U.S.RetaildataischangingthegameforU.S.advertisersButthemarketneedstodelivermoretransparencyandcontrolasusagegrowsRetaildataischangingthegameforU.S.advertisersRETAILREPORT2023U.S.1Introduction2Benefits3Opportunities4Challenges5What’snext2IntroductionRetaildataischangingthegameforU.S.advertisersTheTradeDeskIntelligenceconductedanRetaildataadvertiserstudywithMaterial+andsurveyed201marketersintheUnitedStates.TheDatathatretailerscollectabouttheirbusinessrespondents’teamswereresponsibleformediaandconsumers,suchassalesandloyaltycardplanning,strategy,andbuying;national/branddata.Retailerscansharetheseinsightswithmarketing;e-commercemarketing;SEO;and/advertiserstohelpthemreachtheirtargetorshoppermarketing.Allrespondentsheldtheaudiencesandmeasuresalesatthoseretailers.rankofmanageroraboveandplayedeitherNote:retaildatacanbeofferedviaathird-partyasignificantorsoleroleindecidingwhereplatformorviaRMNdependingontheretailer.advertisingdollarswerespent.FieldworkwasconductedbetweenApril11toMay10,2023.RetailmediaThefollowingresearchisfocusedontheTheinventoryownedandoperatedbygrowingopportunityanduseofretaildata,retailersontheire-commercesites,suchasretailmedia,andretailmedianetworks(RMNs)displayadsandsponsoredsearchresults.byadvertisersintheU.S.ForclarityinthisreportandtomaintainconsistencywiththeRetailmedianet...
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