HolidayShoppingNovember2023MethodologySurveyMethodTOTALSAMPLE1,500OnlineSurvey500250RegionalCoverageNationalHispanicsAfricanAmericanFieldTiming250500October02–12,2023AsiansN.H.WhitesScreeningCriteriaSelf-identifyingasAsian,AfricanAmerican,HispanicorN.H.White18+years2KeyFindingsOverall,2outof5consumerssaytheystarttheirshoppingbeforeBlackFridayandspreadthepurchasesoutovertheholidayseason.Justunder20%saytheyarenotplanningonbuyinganygiftsthisseason.Aboutone-quarterofholidayshoppersareplanningonspendingmoreonChristmasgiftsthisyearthanlastyear.Thesamepercentageplantospendlessthisyear.Holidayshoppersplantospendanaverageof$433thisyearongifts.Thisissignificantlylessthantheamountreportedin2018($506).Consumersaremostlikelytogetideasfortheirholidayshoppingfromfamilyandfriends,followedbyin-storedisplaypromotions.MorethanhalfofconsumersplantodotheirholidayshoppingviaonlineretailerslikeAmazon,eBayandTemu.Holidayshoppersaremostlikelytomakeonlinepurchasesviatheirsmartphone.Clothing,giftcardsandtoys/gamestopthelistofgiftsthatshopperswillbuythisholidayseason.Over40%ofHispanicscelebrateThreeKing’sDay.Thisismostcommonamongforeign-bornandSpanish-dominantHispanics.3DetailedFindings3outof10consumersstarttheirshoppingonBlackFriday/CyberMonday,withAsiansbeingthemostlikelytodoso.Another3-in-10shopbeforeBlackFriday.Justunder20%arenotp...
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