The20242024StateofCRMReportInsightsfrommorethan800sales,marketing,service,andITprofessionalsAWORDFROMOUR60%CEOOFRESPONDENTSIfyou’relikemostorganizationsmakingalarge-scaleinvestmentinCRM,reportthatCRMismoreimportantforachievingthenyouunderstandit’simportanttostayfocusedonwhatmattersmost:winningsalesandmarketinggoalsthanfiveyearsago.andkeepingcustomers.That’swhatCRMisallabout.Ifcustomerrelationshipsarethelifebloodofyourbusiness,thenCRMoptimallyimplementedcanserveastheMETHODOLOGYheartbeatthatkeepsyourentireorganizationhealthy.CRMhasevolvedinthelastfiveyears,andasourcustomerstellus,ithasTogetapulseonthestateofCRMinorganizations,SugarCRMreachedacriticaltippingpointastheyconsiderthehealthandwellnessoftheirsurveyed800+globalB2Bsales,marketing,service,andITcustomer-facingoperations.CRMcanworkwondersforyourbusiness,keepingleadersacrossvariousindustriesfromMay15toJuly1,2023.sales,marketing,andserviceteamsinsyncsotheycansuccessfullyprovideOurgoalwastogaininsightsonnotonlyhowcompanieshavethosegreatexperiences.Almost60%ofourrespondentsreportedthatCRMischangedtheirCRMuseoverthepastfiveyears–butalsotomoreimportantforachievingsalesandmarketinggoalscomparedtofiveyearslearnwhatnewCRMprioritiesareemerginginthemonthsandago.That’sapowerfulstatementonCRM’sevolution.yearsahead.OurrespondentsrepresentbothSMBs(54%)andOur2024Sta...
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