2023GlobalShopperStudyTheRetailPulse:DiscoveriesfromZebra’s16thAnnualGlobalShopperStudyExecutiveSummaryThespeedofchangeinretailisn’tslowingdownanytimesoon.Toovercomeheadwindssuchasinflation,supplychaindisruptionsandlaborchallenges,forward-thinkingdecision-makersareinvestingincutting-edgetechnologiestohelpsustainprofitabilitywhileprovidingpositiveshopperandassociateexperiences.Seewhat’saheadforthefutureofretail.SHOPPERSINDICATE:SeamlessOmnichannelExperiencesInflation’sGripMarketWatch82%Physicallyseeing,78%Preferablend75%Prefertoshop80%Inflationaryprice77%Inflationhas74%HavingtoreduceRetailsuccessrequirestouchingortryingofin-storeandwithonlineretailersincreasesoncausedconsumersoverallspendingalignmentamongretailproductsisimportantonlineshoppingthatalsohaveeverydayessentialstodelaymakingtomakeendsmeetdecision-makers,storelikefood,apparelandsomepurchasesassociatesandshoppers.totheshoppingbrick-and-mortarfuelareaconcernisaconcernThegoalforretailersexperiencelocationsacrosscategoriesistoachieveaharmoniousASSOCIATESCONCUR:ecosystemwherecustomersatisfaction,InnovationLiftsAllEmpowermentGapemployeeengagement,andvisionaryleadership86%Customershavea85%Artificialintelligence84%Feelmorevalued80%Maintainingreal-time77%Believeshoppers61%Havelittletimetocanconvergetodriveinnovation,growth,betterexperiencewillhelpassociat...
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