2023年口语音频报告（英）-37页

#SpokenWordAudioTheSpokenWordAudioReport2023ShareofEar®•4193respondents,conductedQ32022–Q22023•Nationalsampleages13andolder•Onlineandoffline•Trackedsince2014•OfferedinEnglishandSpanish#SpokenWordAudioMusicSpokenWordAudioNewsSportsTalk/PersonalitiesAudiobooks#SpokenWordAudioKeyFindings1.SpokenWordaudiencesizeandlisteningtimeattainrecordhighs2.AmountofSpokenWordlisteningathomehasgrowndramatically3.SpokenWordlisteningincarhasshiftedpost-pandemic,butAM/FMradioremainsontop4.Forthefirsttimeever,themobiledeviceistheprimarywaypeoplelistentoSpokenWord5.PodcastingrepresentsalargeandgrowingshareofSpokenWordlistening#SpokenWordAudioSpokenWordaudiencesizeandlisteningtimeattainrecordhighs#SpokenWordAudioSpokenWord’sAudienceSizeContinuestoGrowU.S.Population13+%ListeningtoSpokenWordAudioEachDay434345464839394041412014201520162017201820192020202120222023Source:EdisonResearchShareofEar®2023#SpokenWordAudioToday,30MillionMorePeopleAreListeningtoSpokenWordAudioEachDaythanNineYearsAgoListeningtoSpokenWordAudioEachDay(inmillions)1351311271211211141151061101052014201520162017201820192020202120222023Source:EdisonResearchShareofEar®2014-2023;U.S.population13+#SpokenWordAudioSpokenWordAudienceHasGrownThroughouttheDay“Drive-time”highpointsfrompreviousyearsremainbuteveryotherhourexperiencinggrowthinSpokenWordlistening%Listen...