TheGlobalPodcastOpportunityForGlobalMarketers-PodcastsPromiseGrowth,UntappedAudiences,andEngagedConsumersMethodology●ResearchconductedinSeptemberandOctober2023byAcastIntelligencevia3rdpartyplatformAttest.●SampleincludesN=500respondentswhoareemployedfulltimeinmarketing/advertising.●N=100marketers/advertiserscomefromeachofthefollowingsevenmarkets:USA,Canada,UK,Australia,andSingapore.●AllsurveyswereconductedinEnglishwithEnglishspeakers.●Marketers/advertisersdidnotneedtospendonpodcastadvertisinginordertobeacceptedintothestudytomaintainimpartialresults.GrowthPotentialAroundtheGlobeGlobalmarketersare10Xmorelikelytopredictanincreaseinadspendvs.adecreaseinadspendonpodcastsinthenext5years.AcaststudyviaAttest-Q42023PodcastSpendExpectations-Buyersvs.NonBuyersMarketerswhohaveboughtpodcastadvertisingbeforearemorelikelytoprojectpodcastadgrowth,indicatingthatthepowerofpodcastingworksforadvertisersandleadstoincreasedspendingonthemedium.AcaststudyviaAttest-Q42023LowAdvertisingLevelsPromiseUntappedConsumersPodcastsareoneofthemostunder-advertisedmediums,promisinghugeuntappedpotentialforglobalmarketersAcaststudyviaAttest-Q42023OverallAudioRankingsAudioRankingsPodcastsdominateacrosscategoriesagainststreamingmusicandradioBrandSafetyAccurateUnduplicatedReachingReachingAffluentTargetingReachMentallyEngagedAudiences#1ConsumersPo...
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