Deutsche Bank-Thematic Research Sports MA Coming for your team-107452720

DeutscheBankCross-DisciplineDateResearch8April2024ThematicResearchGlobalSportsM&A:ComingforyourteamThedatabehindourUSandUKstudiesonfanengagementforthefullcomplementLukeTempleman,CPAof27sportsisavailableuponrequestResearchAnalyst+44-20-754-10130TherecentNFLdiscussionsaboutwhethertoallowprivateequityownershipfollowabevyofglobalsportsM&Adeals.Thatincludeseye-wateringvaluationspaidforGalinaPozdnyakovainvestmentsinManchesterUnited,theWashingtonCommanders,ACMilanandResearchAnalystothers.Thesealltookplaceagainstabackdropofrisinginterestratesanda+44-20-754-74994depressedM&Amarket.Inthispiece,wepresenteightreasonswhyweexpectthefundamentalvalueofsportsleagues,teams,andservicestogrowandfueltheM&AmarketinboththeUSandEuropeovertheshortandmediumterm.WeconductedanationallyrepresentativestudyofpeopleintheUSandUKtogaininsightsintohowtheywatch,follow,andpayfor27differentsports.Splitingthisdatabydifferentdemographicsegmentsallowsustoidentifyareasofgrowth.ThatallowsustothenoutlineourviewsonhowsportsM&AintheUSandEuropemaydifferinthenearterm.Distributedon:08/04/202411:06:06GMTArtificialintelligenceisalsodrivingsportsvaluations.Topredictitsprogression,weinterviewedProspect,asportsdataanalysiscompanythathelpedEnglandreachaRugbyWorldCupfinalandtheGujaratTitanswintheIndianPremierLeague.Weshowhowdigital‘interest’metricscanprovideagui...